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The Autograph, OMO
Persil and Arsenal FC

⭐ 2025

Design & Art Direction

Persil became the unexpected “villain” in a cinematic campaign starring Bukayo Saka. Teaser-style posters amplified the drama, with seven secretly signed prints turning the outdoor into a collectible fan hunt and boosting cultural buzz.

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Role: Art Director & Design Agency: LOLA

Executive Creative Director: Tomás Ostiglia Global Creative Director: Eduardo Salles Head of art & Design Director: Yan Graller Creative Directors: Diego Vieira, Germán Rivera Hudders Art Directors: Diego Vieira, Pedro Mezzini, Alan Chung, Yan Graller, Maria Sancho Creative Team: Pedro Mezzini, Augusto Calegari llustration: Mario Niveo.