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Persil x Saka [typedsgnproject]
 📁 Graphic Designer



An agency project to promote Persil’s new capsules, we created a touching three-minute film starring Bukayo Saka, showcasing how the capsules tackle tough stains. We complemented the film with a poster campaign across North London, featuring seven exclusive posters signed by Saka, turning them into collector’s items.

The campaign was unveiled on social media, sparking excitement among fans who scoured the streets for these exclusive posters, mirroring the film’s narrative.















Art Directors: Diego Vieira, Pedro Mezzini, Alan Chung, Yan Graller, Maria Sancho
Design Director: Yan Graller
Creative Team: Pedro Mezzini, Augusto Calegari
Creative Directors: Diego Vieira, Germán Rivera Hudders
Global Creative Director: Eduardo Salles
Executive Creative Director: Tomás Ostiglia
Illustration: Mario Niveo