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Scratch and Sniff
Lyxn
👃🏻 2025 
Design & Art Direction

We turned Lynx’s launch into a sensory experience with scratch-and-sniff outdoor and print ads. Fashion-inspired imagery attracted attention before revealing the scented interaction, creating a provocative, crafted, and memorable brand encounter.

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Role: Art Director & Design Agency: LOLA

Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher  & Dante Zamboni Head of art & Design Director: Juan Sebastián Moreno Creative Team: Koke Domínguez & María Baguena Art Director & Design: Maria Sancho