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Magnum
🍦 2025
Design & Art Direction
Magnum presents a campaign that elevates indulgence into a luxurious, fashion-inspired universe. Through a series of curated scenes, the narrative blends product and storytelling, positioning the ice cream as a central, aspirational element. Art direction, set design and styling work cohesively to create a refined and immersive brand experience.
Role: Art Director & Design Agency: LOLA
Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher, Dante Zamboni Head of Design: Juan Sebastián Moreno Creative team: Corina Martínez, Lucía Villaba Designer: María Sancho Head of production: Felipe Calviño Producer: Jorge Saade