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Persil and Arsenal FC
✍️ 2025 Advertisign Campaing
Persil became the unexpected “villain” in a cinematic campaign starring Bukayo Saka. Teaser-style posters amplified the drama, with seven secretly signed prints turning the outdoor into a collectible fan hunt and boosting cultural buzz.
[View Video]Poster 01
The Autograph, OMO
Poster 02
The Autograph, OMO
Poster 03
The Autograph, OMO
Poster 04
The Autograph, OMO
Role: Art Director & Design
Agency: LOLA Mullenlowe
Executive Creative Director: Tomás Ostiglia
Head of art & Design Director: Yan Graller
Art Directors: Diego Vieira, Pedro Mezzini, Alan Chung, Yan Graller, Maria Sancho
Creative Team: Pedro Mezzini, Augusto Calegari
Creative Directors: Diego Vieira, Germán Rivera Hudders
Global Creative Director: Eduardo Salles
llustration: Mario Niveo