@masansuay
Say Hey!Persil and Arsenal FC
⭐️ 2025
Advertisign Campaing
Advertisign Campaing
Persil became the unexpected “villain” in a cinematic campaign starring Bukayo Saka. Teaser-style posters amplified the drama, with seven secretly signed prints turning the outdoor into a collectible fan hunt and boosting cultural buzz.
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Music Project
Visual Identity
A visual exploration of music through contrast, using white space and dark tones to echo rhythm and intensity. Printed-and-scanned textures bring depth and tactility, shaping a branding concept built on tension, balance, and visual cadence.
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Campaing, Photography
We turned Lynx’s launch into a sensory experience with scratch-and-sniff outdoor and print ads. Fashion-inspired imagery attracted attention before revealing the scented interaction, creating a provocative, crafted, and memorable brand encounter.
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Young Lions Competition, Visual Identity
Design Winners
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Typography, Personal Project
Greta is a Swiss-inspired typeface defined by clarity, geometry, and a refined grid system. Its forms blend modern minimalism with classical proportions inspired by Greek columns, offering a serif and sans serif that balance structure, elegance, and functionality.
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Personal Project, Design