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Scratch and Sniff
Campaing, Photograph
                  🌀2025     Advertisign Campaing

We turned Lynx’s launch into a sensory experience with scratch-and-sniff outdoor and print ads. Fashion-inspired imagery attracted attention before revealing the scented interaction, creating a provocative, crafted, and memorable brand encounter.

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Role: Art Director & Design
Agency: LOLA Mullenlowe
Executive Creative Director: Tomás Ostiglia
Creative Directors: Jorge Zacher  & Dante Zamboni
Head of art & Design Director: Juan Sebastián Moreno
Creative Team: Koke Domínguez & María Baguena
Art Director & Design: Maria Sancho Suay