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See to Create, CdeC
Festival  
🧸 2026
Design & Art Direction


“See to Create: A Gaze That Transforms” is the campaign for CdeC Festival 2026. It highlights the power of seeing differently—finding inspiration in everyday moments by observing, feeling, and connecting.

Through static and animated pieces, it invites audiences to look at the world with curiosity, because creativity begins with how we see.


                            


































Role: Art Director & Design Agency: LOLA Mullenlowe

Executive Creative Director: Tomás Ostiglia Creative Directors: Dante Zamboni, Jorge Zacher Head of Design: Juan Sebastián Moreno Designers: María Sancho, Ferran Solà Creative team: Elena Casas, Marcos Colombres Head of production: Felipe Calviño
Illustrator: Rafaela Mascaró