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@msansuay
Sub_100 [identity]

 📁 Graphic Designer


Young Lions Design Winner
2025. A project for a Young Lions Competition. The ‘Proyecto Canal Mayores’ from Real Madrid Foundation is a sports program for the elders. It is growing in Madrid and other communities and needed a name, concept and identity that represent the soul of the project, which is not just based on the 
physical benefit of sports, but above all, on its social component and the emotional well-being they gain because they get to 
come out of loneliness and be part of this community they create, of this team. In the end, the project doubles as a sports team.

Therefore, we decided to represent the identity of the ‘Proyecto Canal Mayores’ with the identity of its very own team, which
we called the SUB-100.

Because the soul of the team is Real Madrid’s white, that's our main color. However, we also included the colors of other Spanish teams to represent the variety of origins of our target audience, who are not only Real Madrid fans, but also seniors who once 
left their provinces and were embraced by Madrid and its Club. Because Real Madrid's white actually embraces all the colors of 
the Spanish Teams.




















Art Directors: Elena Casas, Maria Sancho
Designer: Maria Sancho